Because the myth among us comic book folk is that webcomics guys, ah, yeah there’s a couple of them making a little bit of money, but by and large they’re all losing their shirts. You know: little kids doing their little thing on the side, that’s the myth. And the reality of it is, no, actually a lot of guys are making a decent living doing this, a lot of guys. And it doesn’t mean everybody can, but it means that there’s a lot more to that, there’s a lot more money in that ecosphere than you dreamed, and some guys are making really good money doing that stuff. And while making really good money is for me not the goal, it’s just to make enough money to keep doing it, the idea that it can be done is great. And what’s also great about the webcomic community is that I have yet to encounter any sense of selfishness, any sense of proprietary ownership, any sense of trade secrets and people being very hush hush with what they’re doing, because that’s stupid. Comic books tend to do that because we’re selling to an audience of 90,000 people, but among the webcomics guys they seem to get the fact that the potential audience is 6 billion people. There’s room for all of us out there. We’re not worried about competition yet among each other.
An idea is not a series, and jokes are not characters […] A story is only a story if (a) it’s about someone (singular or plural) who wants something and (b) something’s in hi (or their) way. And it’s a story worth telling only if (c) the reader has reasons to care about (a) and (b).
Mark Waid, on the creation of INSUFFERABLE (and also giving some print-this-out-and-hang-it-on-the-wall-where-you-work advice for writers.)